Handle With Care: Crafting The Perfect Presence For Your Brand

Hey there, Big Dreamers!

In honor of our own recent launch, I’m diving into a topic that’s both thrilling and a tad tricky for any new business venturing into the vast universe of social media – choosing the perfect handle! Now, if you think picking a business name was tough, wait till you dive into the world of ‘@’s and hashtags. But fear not! Your friendly neighborhood marketing guide (yep, that’s me!) is here to navigate these choppy waters with you.

The Great Handle Hunt

When Big Marketing Team was ready to conquer social media, we hit our first snag – our name was taken on one platform, and Twitter (sorry – X) decided our name was just a letter too lengthy. We could’ve gone with @bigmktgteam, but let’s face it, that’s a tongue-twister waiting to happen.

So, what did we do? We went with @goteambig! Why, you ask? Because it’s snappy, easy to remember, and, most importantly, it was available everywhere. Plus, it kind of has a cheerleader vibe to it, don’t you think? Go Team Big!

Here’s How You Can Get Your Handle Right:

  1. Keep it Short and Sweet: Long and complicated handles are a no-go. You want something punchy that sticks in people’s minds.
  2. Consistency is Key: Try to keep your handle consistent across platforms. It makes it so much easier for your fans to find you.
  3. Be Creative, But Clear: Don’t be afraid to think outside the box, but make sure your handle still reflects your brand’s personality and mission.
  4. Avoid Numbers and Underscores: Unless they’re a crucial part of your brand, they can feel a bit clunky and are often harder to remember.
  5. Check Availability: Before you fall in love with a handle, make sure it’s available across all platforms you plan to use. There are handy tools like NameCheckr for this!
  6. Plan B is Your Friend: If your dream handle is taken, have a backup plan. Sometimes, a little tweak is all you need.

Embrace the Unexpected

Here’s the thing about social media – it’s as unpredictable as it is exciting. Your handle might not always go according to plan, but that’s where the fun lies. It’s like a puzzle, and finding that perfect fit is oh-so-satisfying. When we chose @goteambig, it wasn’t just a Plan B; it became a part of our identity, a rallying cry for our team and our clients.

Your Handle, Your Story

Remember, your social media handle isn’t just a name; it’s the start of your story on these platforms. It’s the first hello, the initial handshake, the opening note in your brand’s symphony. Make it memorable, make it uniquely you, and above all, have fun with it!

So as you set out on your handle-hunting adventure, keep these tips in mind. And if you stumble upon a handle dilemma or have a fun story about choosing yours, drop it in the comments! Let’s share, laugh, and learn from our collective creative journeys.

Here’s to making your mark in the social media world, one handle at a time!

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